The consumer healthcare products business is in a period of strong evolution, with an expected growth of 70% in e-commerce over the next few years. Pharmaceutical companies must react to take advantage of this opportunity and the momentum of an online business that they generally do not control and are unable to measure.
To give an adequate answer to this challenge, we have gathered experience in more than 100 projects, helping our clients in the pharmaceutical industry designing and implementing Go-to-Market models for CHC products.
As a result Alfa Consulting and Icon Group have developed an infographic with recommended actions in this sector as well as some reflections which aim for the review and adaptation of the go to market strategy because of the introduction of the online channel.
In summary the key aspects to consider are:
Opportunities for the CHC products in the online channel
How to adjust the go to market strategy with the introduction of the online channel
Key point to choose the most adequate channel
Each point has been developed after carrying out a precise analysis of the needs of the market and the opportunities it presents.
Desde Alfa beyond Consulting e ICON Group, queremos comunicar el reciente acuerdo de partnership para potenciar el sector farmacéutico y healthcare, que hemos firmado y estamos trasladando a nuestros clientes y colaboradores.
Por un lado, Alfa beyond Consulting es una firma de consultoría con foco en la mejora de las capacidades de ejecución de los clientes, abarcando desde el diseño del modelo de operación hasta la implantación, con resultados medibles y sostenibles en el tiempo.
Por otro lado, ICON Group es una empresa líder en servicios comerciales en el sector salud, especializados en ayudar a sus clientes a comercializar sus productos mediante estrategias multi-canal, metodologías innovadoras y el uso de las nuevas tecnologías
Conjuntamente, Alfa beyond Consulting e ICON Group cuentan con más de 11.000 colaboradores en 50 países, incluyendo toda Iberoamérica. Esta alianza nos permite ofrecer servicios integrales en el sector salud desde el diseño y conceptualización hasta su implementación y operación continua, con capacidad de ejecución global y con un alto nivel de experiencia y capacitación de nuestros equipos de trabajo.
Si quiere recibir más información póngase en contacto con: Enrique Remezal CEO de icon Group o Enrique Duran healthcare partner de Alfa Consulting.
The FT 1000, compiled with Statista, lists the European companies that achieved the highest compound annual growth rate in revenue between 2014 and 2017.
icon Group’s growth in the last few years was the results from a bet on innovation, technology, talent and a strong development in Latin America.
According to Enrique Remezal, CEO of icon Group, «this recognition is a great milestone in the icon Group’s history. Thanks to all our clients, partners and specially employees that are part of icon family. It encourages us to continue delivering value to our clients and the healthcare environment»
Desde GohA 2019, nos congratulamos por haber recibido ya más de 500 proyectos en esta nuestra segunda convocatoria a los premios iberoamericanos de emprendimiento e innovación en salud, algunos de ellos procedentes de países como Colombia o Estados Unidos. Sin duda, síntoma de la buena salud de la que goza el sector en creatividad y pasión por la mejora continua.
The biggest barrier to starting a business isn’t access to resources, support or mentoring. It’s simply not being able to quit a day job, to spend time developing a concept. With responsibilities to manage and bills to pay, the option of handing in that resignation letter is often an unaffordable and unrealistic luxury.
But not being able to quit a job shouldn’t mean we have to quit our dreams – instead it should complement it. Some of the world’s most successful companies began as side projects, with their founders working evenings or weekends to turn their ideas into realities. ICON is a prime example of this – all of our businesses started while we were working on something else.
Zaltanpharma Laboratories was originally a side Project, as part of ICON Group. The fact we were doing this on top of working didn’t bother us as we were completely passionate about music. Passion is the key to juggling work and business. If do what you love and love what you do you’re more likely to be successful.
When we went into technology, again, we started our operations as side project while we were running ICON and Zaltan. We saw a gap in the market one day talking to a client who did not have enough budget to hire external resources to promote established brands. With a desire to change the comercial outsourcing for good we started with 10 employees, and worked hard to grow i-konekt into an international player, counting today on more than 3,500 eReps/telepromoters/eDoctors.
The reason we’ve always started a new business while still working on an existing one is because it’s essential in entrepreneurship to limit the downside. Entrepreneurship by its nature is an incredibly risky vocation, so much so that eight out of 10 start-ups fail within the first 18 months. So, having to completely quit your current work to pursue a new idea can leave you open to failure on many levels.
At ICON CUBE we’ve seen the benefits that come with starting a business while working. We give support to entrepreneurs through access to capital, networking and coaching/mentoringship. We’ve found that those who apply and plan to grow their idea while still working their day jobs are more confident in their ability to manage their money and time. Not having to be reliant on their new business to provide them with a full time income, they are given a bit of breathing space and time for their idea to gain traction. By working, they are able to make their loan last longer and go further.
Starting a business while working can also have a positive impact on your day job. You’re often the head of marketing, operations, business development and technology in the early days of business. I had at least 10 titles at the beginning, depending on who I was talking to. Working across so many areas enables you to learn quickly and broaden your skill set – something that will undoubtedly make you a better employee as well as an entrepreneur.
This is a view we take at ICON, where we encourage our people to work on projects in their spare time. It’s one of the best ways for staff to gain extra training and knowledge. I certainly learned more in the first year of launching and running ICON than I did across 20 years of schooling.
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