por Morales | Mar 2, 2018 | Grupo icon
Icon Talent, junto a Zaltanpharma e Ikonekt, pertenecientes al grupo ICON Group, participó en el Foro de Empleo que organizó la Universidad CEU San Pablo para los alumnos de la Facultades de Medicina, Farmacia y de la Escuela Politécnica Superior.
Mercedes López de Riquer, Directora Corporativa de Recursos Humanos del Grupo, ha participado en la Mesa Redonda en la que se ha profundizado en las competencias y habilidades que demandan las empresas en la actualidad. Mercedes López ha hecho hincapié en la actitud a la hora de elegir candidatos. «La voluntad de aprender, el interés y el compromiso son características esenciales que valoramos en nuestra empresa».
En la misma línea, ha dado algunos consejos a los universitarios. «Equivocarse lejos de ser algo negativo es una oportunidad de aprendizaje». Asimismo, ha dado importancia a «tener sentido de pertenencia a la empresa que contribuye positivamente a la hora de desempeñar con más interés y motivación el trabajo».
Por último, López de Riquer ha definido talento como aquella persona que aporta valor al resultado de un proyecto combinando habilidades, capacidades y actitud.
por Morales | Feb 23, 2018 | iconGroup
The biggest barrier to starting a business isn’t access to resources, support or mentoring. It’s simply not being able to quit a day job, to spend time developing a concept. With responsibilities to manage and bills to pay, the option of handing in that resignation letter is often an unaffordable and unrealistic luxury.
But not being able to quit a job shouldn’t mean we have to quit our dreams – instead it should complement it. Some of the world’s most successful companies began as side projects, with their founders working evenings or weekends to turn their ideas into realities. ICON is a prime example of this – all of our businesses started while we were working on something else.

Zaltanpharma Laboratories was originally a side Project, as part of ICON Group. The fact we were doing this on top of working didn’t bother us as we were completely passionate about music. Passion is the key to juggling work and business. If do what you love and love what you do you’re more likely to be successful.
When we went into technology, again, we started our operations as side project while we were running ICON and Zaltan. We saw a gap in the market one day talking to a client who did not have enough budget to hire external resources to promote established brands. With a desire to change the comercial outsourcing for good we started with 10 employees, and worked hard to grow i-konekt into an international player, counting today on more than 3,500 eReps/telepromoters/eDoctors.
The reason we’ve always started a new business while still working on an existing one is because it’s essential in entrepreneurship to limit the downside. Entrepreneurship by its nature is an incredibly risky vocation, so much so that eight out of 10 start-ups fail within the first 18 months. So, having to completely quit your current work to pursue a new idea can leave you open to failure on many levels.

At ICON CUBE we’ve seen the benefits that come with starting a business while working. We give support to entrepreneurs through access to capital, networking and coaching/mentoringship. We’ve found that those who apply and plan to grow their idea while still working their day jobs are more confident in their ability to manage their money and time. Not having to be reliant on their new business to provide them with a full time income, they are given a bit of breathing space and time for their idea to gain traction. By working, they are able to make their loan last longer and go further.
Starting a business while working can also have a positive impact on your day job. You’re often the head of marketing, operations, business development and technology in the early days of business. I had at least 10 titles at the beginning, depending on who I was talking to. Working across so many areas enables you to learn quickly and broaden your skill set – something that will undoubtedly make you a better employee as well as an entrepreneur.
This is a view we take at ICON, where we encourage our people to work on projects in their spare time. It’s one of the best ways for staff to gain extra training and knowledge. I certainly learned more in the first year of launching and running ICON than I did across 20 years of schooling.
por Morales | Feb 19, 2018 | Grupo icon
Enrique Remezal, COO de Icon Group, ha presentado una nueva plataforma multicanal en Colombia con el objetivo de lanzar servicios innovadores en el área de la salud: Delegados de Visita Remota (eReps) y Programas de Apoyo a Pacientes 4.0.
La estrategia de Icon Group es utilizar la tecnología como elemento disruptivo que permita nuevas posibilidades coste-efectivas de promoción de medicamentos y apoyo a pacientes.
Icon Group ha escogido Colombia para lanzar este nuevo proyecto tanto por la gran implicación de Innofar, partners colombianos de Avanzia Health, como por la alta calidad y cualificación del mercado laboral colombiano.
por Morales | Feb 13, 2018 | Grupo icon
Schools and universities need to instill a culture that encourages pupils, future employers and employees, to ask for intergenerational learning. Whether it is through a skilled facilitator at an off-site, or training on asking good questions, or setting up organisation-wide competition on unearthing stories from another generation, a system of initiatives should be set in place to make learning inter-generationally a habit.

And, by definition, intergenerational learning should go both ways. The younger (or newer) generation teaching the older (longer-term) generation happened at San Pablo CEU, one of the world’s largest private educational organisations. The I Encounter of Young Entrepreneurs «Junior CEU Emprende» took place in the Higher Polytechnic School of the CEU San Pablo University in 2017. During the meeting, one hundred thirty-five students from six CEU schools from different regions of Spain defended their entrepreneurship projects before a jury made up of professionals from the sector.
ICON Group supported and participated at this I Junior CEU Emprende event, being part of the jury and interacting with the newer generation, most surprisingly, the older learning considerably more from the younger.

In these intergenerational exchanges, storytelling must be a key element. We recommend setting aside time for this to happen, assigning someone to facilitate the intergenerational storytelling, so that participants are not asking. The goal of intergenerational storytelling in an organisation is always to learn. A facilitator can help capture the stories and drive home the lessons those stories illustrate. And then those stories can be preserved for those who might never meet the generation that shared them.